Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Large fertilizer manufacturing companies in India envision to transition from primarily bulk fertilizer supplier business models to specialized/customized farm solutions. This vision drives them to create a network of specialists across the focus states in India, who are involved at farm level discussions, soil health data collection, crop-specific problem identification, creation of farmer databases and promote specific fertilizer products. This large workforce has an extremely local presence in rural areas and reports to respective area managers, who track their engagements and performance. Before deploying technology enabled solution, such companies face a lot of…continue reading →
Why India needs to work on its Urban Planning?

Why India needs to work on its Urban Planning?

Of the 1.21 billion people counted in India in March 2011, 377 million are urban dwellers. The urban settlements of the country have experienced relatively rapid population growth and the percentage of India’s population living in urban areas has doubled from 14% at the time of independence to 31.8 % in 2011 (Census of India). Towns and cities are dynamic entities and are subjected to unprecedented changes in terms of requirements of infrastructure and other basic services / amenities. Most of the existing and emerging urban settlements, are characterized by haphazard and unplanned…continue reading →