How Data Technology Can Help in Brand Building

How Data Technology Can Help in Brand Building

By Mr. Amarsh Chaturvedi, Co-Founder and Director, Transerve Technologies Pvt. Ltd. Looking at the competitive marketplace today, one will notice that brands that are truly attaining success are the ones that are listening to and understanding what their customers really care about. Traditional forms of marketing, though previously proven, do not fit the bill like they used to and this is where leveraging data technology especially Geographic Information System (GIS) comes in. Breaking away from the one-mould-fits-all approach, GIS allows brands to visualise their customer base by analysing the demographic, psychographic, their spending…continue reading →