Aligning artificial intelligence, big data with business goals is the need of the hour for small businesses

Aligning artificial intelligence, big data with business goals is the need of the hour for small businesses

Technology for MSMEs: AI and big data can transform the MSME space by enabling businesses and entrepreneurs alike in creating consistent business growth. Technology for MSMEs: In today’s world, technologies such as AI and big data have become quite ubiquitous. So much so that they are present and used unequivocally in our everyday lives. From ride-sharing apps, to voice searches on smartphones, AI service delivery is being used every day. Even from the perspective of the business landscape, India is making rapid strides in the SME and MSME sector with respect to the adoption…continue reading →
Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Large fertilizer manufacturing companies in India envision to transition from primarily bulk fertilizer supplier business models to specialized/customized farm solutions. This vision drives them to create a network of specialists across the focus states in India, who are involved at farm level discussions, soil health data collection, crop-specific problem identification, creation of farmer databases and promote specific fertilizer products. This large workforce has an extremely local presence in rural areas and reports to respective area managers, who track their engagements and performance. Before deploying technology enabled solution, such companies face a lot of…continue reading →