Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Large fertilizer manufacturing companies in India envision to transition from primarily bulk fertilizer supplier business models to specialized/customized farm solutions. This vision drives them to create a network of specialists across the focus states in India, who are involved at farm level discussions, soil health data collection, crop-specific problem identification, creation of farmer databases and promote specific fertilizer products. This large workforce has an extremely local presence in rural areas and reports to respective area managers, who track their engagements and performance. Before deploying technology enabled solution, such companies face a lot of…continue reading →
Democratized Data Collection Approach

Democratized Data Collection Approach

Imagine a system, which enables people with smartphones to collect different types of data along with GPS coordinates. This data can be stored at a unified platform and each of the data-points collected by a smartphone gets recorded as a contributed entry. For the sake of nomenclature, let us call them data contributors or the feet-on-ground. Data collection is streamlined if there is a control on the data attributes to be collected. Hence, imagine that this system further allows an administrator to be the custodian of this data and is empowered with a platform through which she…continue reading →