Opinion: Govt opening up to SaaS solutions will bring agility in India’s public sector

Opinion: Govt opening up to SaaS solutions will bring agility in India’s public sector

One of the best ways of restructuring the IT function within the public structure is by warming up to software delivery models such as Software as a Service (SaaS) Government agencies in India are in various developmental stages and are always on the lookout for new ways to improve upon their service provisioning — while also reducing their costs so that they do not exceed their allocated budget. As has always been argued, there is a pressing need for restructuring within the public sector in terms of processes, in order to enhance efficacy…continue reading →
How Data Technology Can Help in Brand Building

How Data Technology Can Help in Brand Building

By Mr. Amarsh Chaturvedi, Co-Founder and Director, Transerve Technologies Pvt. Ltd. Looking at the competitive marketplace today, one will notice that brands that are truly attaining success are the ones that are listening to and understanding what their customers really care about. Traditional forms of marketing, though previously proven, do not fit the bill like they used to and this is where leveraging data technology especially Geographic Information System (GIS) comes in. Breaking away from the one-mould-fits-all approach, GIS allows brands to visualise their customer base by analysing the demographic, psychographic, their spending…continue reading →