Opinion: Govt opening up to SaaS solutions will bring agility in India’s public sector

Opinion: Govt opening up to SaaS solutions will bring agility in India’s public sector

One of the best ways of restructuring the IT function within the public structure is by warming up to software delivery models such as Software as a Service (SaaS) Government agencies in India are in various developmental stages and are always on the lookout for new ways to improve upon their service provisioning — while also reducing their costs so that they do not exceed their allocated budget. As has always been argued, there is a pressing need for restructuring within the public sector in terms of processes, in order to enhance efficacy…continue reading →
How Data Technology Can Help in Brand Building

How Data Technology Can Help in Brand Building

By Mr. Amarsh Chaturvedi, Co-Founder and Director, Transerve Technologies Pvt. Ltd. Looking at the competitive marketplace today, one will notice that brands that are truly attaining success are the ones that are listening to and understanding what their customers really care about. Traditional forms of marketing, though previously proven, do not fit the bill like they used to and this is where leveraging data technology especially Geographic Information System (GIS) comes in. Breaking away from the one-mould-fits-all approach, GIS allows brands to visualise their customer base by analysing the demographic, psychographic, their spending…continue reading →
Can Blockchain Technology Facilitate Better Land Governance in India?

Can Blockchain Technology Facilitate Better Land Governance in India?

Land registries across the world, are either almost entirely badly kept or are distorted/mismanaged; leading to lack of security rights becoming an endemic source of insecurity for the public. Property rights are a contentious issue in India, as land records in many parts of the country date back to colonial times. The root cause of land conflicts in the country is the archaic legislation, namely the Registration Act 1908, which allows only ‘presumptive ownership’. As a result of this two-thirds of all civil cases across the country today, deal with mainly property disputes.…continue reading →
Drone Technology for New Age Infrastructure Planning

Drone Technology for New Age Infrastructure Planning

Mapping spatial spread with a reasonable accuracy is still a challenge in areas which are not easily accessible and at times dangerous, like wetlands, mines or forests. Traditional surveying techniques like GPS or optical surveying instruments, consume a lot of time and manpower as the surveyor needs to physically reach the point for which the data has to be collected. Hi-Res cameras, storage facilities & improved computing technology have enabled drones to collect, process and interpret high-resolution imagery easily. Drones used for photogrammetry take sideways, forward and zone overlapped series of pictures, which…continue reading →
Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Tracking Sales Promotion Activities and Effectiveness of Fertilizers on Crop Health

Large fertilizer manufacturing companies in India envision to transition from primarily bulk fertilizer supplier business models to specialized/customized farm solutions. This vision drives them to create a network of specialists across the focus states in India, who are involved at farm level discussions, soil health data collection, crop-specific problem identification, creation of farmer databases and promote specific fertilizer products. This large workforce has an extremely local presence in rural areas and reports to respective area managers, who track their engagements and performance. Before deploying technology enabled solution, such companies face a lot of…continue reading →
Why India needs to work on its Urban Planning?

Why India needs to work on its Urban Planning?

Of the 1.21 billion people counted in India in March 2011, 377 million are urban dwellers. The urban settlements of the country have experienced relatively rapid population growth and the percentage of India’s population living in urban areas has doubled from 14% at the time of independence to 31.8 % in 2011 (Census of India). Towns and cities are dynamic entities and are subjected to unprecedented changes in terms of requirements of infrastructure and other basic services / amenities. Most of the existing and emerging urban settlements, are characterized by haphazard and unplanned…continue reading →