Locate Best Stores
One of the most basic applications of location intelligence is site selection. You'll need hyperlocal information powered by people movement statistics and field data intelligence tools to square on a property to invest in.
- Human mobility datasets & smartly derived information
- Understand footfall trends
- AI-powered data collection apps
- Take your analysis to the field using smart workflows
Assess Store Performance
To analyse and forecast store performance, combine our most recent data from reputable sources with your retail sales data. Transerve can help you add selected footfall trends and mobility patterns to your datasets.
- Increase the number of input variables for better forecasting
- Leverage Transerve’s socio-demographic and infrastructure datasets
- Augment your analysis with accurate information
Locate Customers
Retailers must identify and locate target customers in order to get a larger market share and stimulate new transactions from existing customers. Learn more about your consumers' buying habits, interests, lifestyles, income, expenses, backgrounds, and anything else that influences their decisions.
- Incorporate socio-demographic data
- Know where your customers stay and shop
- Recognise patterns and make decisions
- Know more than what your competitors do
Targeted Marketing
Do you think your marketing spend isn't paying off? FMCG and D2C companies need a better understanding of demographic and mobility patterns to better understand ``where`` and ``how`` to sell.
- Analyse the efficacy of your marketing investments
- Improve your measurement metrics to get a leg up on the competition
- Recognise the gaps in your reach
- Look for additional catchment areas
